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Advanced Techniques to Increase Engagement on Sina Weibo Marketing

Weibo is frequently called China’s version of Twitter. It is a powerful digital communications and marketing channel. Use of this real-time microblogging social technology in China has been unprecedented, and companies have a unique opportunity to use Sina Weibo marketing to reach and engage new audiences in China. Users cover… Continue reading Advanced Techniques to Increase Engagement on Sina Weibo Marketing