Curated

Here’s How to Create Your Own Monthly Newsletter the Easy Way

Your monthly newsletter should be simple right? Should be, but not always.What do your subscribers want to know?What can you tell them that will have them open the email and read?What type of newsletter will you send your subscribers every month?Will you send the same format every month?Will you send… Continue reading Here’s How to Create Your Own Monthly Newsletter the Easy Way

Curated

Here’s How to Write Instagram Branded Content the Right Way

It doesn’t matter whether you are a small business owner or the CEO of a large company having a social media account for your organization is essential for many reasons. But what’s even more important is being able to create quality content that will reflect what your brand stands for.… Continue reading Here’s How to Write Instagram Branded Content the Right Way

Curated

Here’s Why Livestreams are the New Webinars for Content Marketing

Live video is one of the most engaging content types today, with 100 million internet users watching online video every day. Today, all major social media platforms support livestreaming. With live video picking up in consumption as well as in features, there are several learnings for marketers on how they… Continue reading Here’s Why Livestreams are the New Webinars for Content Marketing

Curated

Here’s How to Consistently Create Video Content for Your Business

For social media to work, you need to create regular content.  With so many marketing messages, it is easy for people to forget about you, but being there every week in a valuable way keeps you top of mind and builds relationships over time.   Creating a tweet or taking a… Continue reading Here’s How to Consistently Create Video Content for Your Business

Curated

Japan B2B Marketing is in the Midst of a Crisis. Here’s Why & What to Do

I travel to Japan frequently for business (read My Japanese Approach to Social Media Strategy for some background), so it is fascinating to see the unique developments in digital and social media marketing there. I know that many of my clients are Japanese-owned or sell to the Japanese market directly… Continue reading Japan B2B Marketing is in the Midst of a Crisis. Here’s Why & What to Do