Curated

Your Complete Guide to Crafting Effective Campaigns

September 16th, 2019 Marketing Erica Perry Last Tuesday Twitter published its Agency Playbook targeted to serve as a one-stop-shop guide for improving campaigns developed marketers and agencies. “Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming and challenging to stay… Continue reading Your Complete Guide to Crafting Effective Campaigns

Curated

A Marketer’s Guide to Creator Studio for Instagram

September 10th, 2019 Conference Erica Perry In early 2019, Instagram unveiled Instagram Creator Accounts as an alternative to the business profile. After a brief beta testing period, the social platform made these profiles available to anyone. To help attract and cater to influencers, Instagram creator accounts offers a variety of… Continue reading A Marketer’s Guide to Creator Studio for Instagram

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How to Use Memes: A Guide for Marketers : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another… Continue reading How to Use Memes: A Guide for Marketers : Social Media Examiner

Curated

Your Comprehensive Guide to Captioning Video Content

July 12th, 2019 Tech Amma Marfo As you continue to create video content for your brand, do you know if everyone can enjoy it in equal measure? Are you sure? Between the fact that most videos autoplay for users across social media without sound, and the statistic that 466 million… Continue reading Your Comprehensive Guide to Captioning Video Content

Curated

The Guide to Incorporating Content in Your Email Marketing Strategy

Take any email marketing strategy, break it down to the bare essentials and you’ll agree that effective content makes all the difference between success and failure. Whether you maneuver the campaign manually or automatically, it’s content that gets people to open emails and be inspired to respond. But how do… Continue reading The Guide to Incorporating Content in Your Email Marketing Strategy