If you call LinkedIn advertising the greatest gift to B2B businesses since direct mail, you wouldn’t be far off. The ability to advertise to people based on their job title is a great marketing and sales opportunity. The addition of a built-in video player in 2017 made LinkedIn even more
November 20th, 2018 Culture Amma Marfo If you’ve opened Twitter on iOS lately, you may notice a slightly different look to your feed. Key profile details have been reduced in size: locations, birthdays, join dates, and follower count. It is this last metric, one that may be key in measuring
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A growing number of e-commerce entrepreneurs are reducing the amount of money they spend on Google Ads and focusing on Facebook instead. This is due largely to the cost of Google Ads, which has risen to $2.69, making it too expensive for smaller e-commerce companies. Many e-commerce marketers have started
Social Media Week London concluded it’s 9th annual conference on Friday, November 16 at the QEII Conference Center in with sessions from brand and publishers like LinkedIn, BBC, Wavemaker, and We Are Social. Speakers from some of the biggest brands in the world discussed topics including why video is the