Curated

How Social Data Helps Brands Create Business Opportunities



December 4th, 2018


Marketing



SMW Staff


photo

Linkfluence’s Gareth Owens dove into why, how, and what your brand can learn from his company’s approach.

At Social Media Week London 2018, Gareth Owens, UK Managing Director of Linkfluence, showed how Linkfluence’s strategy helps to make sense of massive landscapes of social data — our posts, forum engagement, likes, shares, “and even poo emojis you use online,” — with a case study of how the agency examined social data surrounding veganism.

In this clip, Gareth talks about how consumers can help advertise on behalf of brands on social media.
 

Read the full recap and watch their session on SMW Insider.
 
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

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