How Social Data Helps Brands Create Business Opportunities

December 4th, 2018


SMW Staff


Linkfluence’s Gareth Owens dove into why, how, and what your brand can learn from his company’s approach.

At Social Media Week London 2018, Gareth Owens, UK Managing Director of Linkfluence, showed how Linkfluence’s strategy helps to make sense of massive landscapes of social data — our posts, forum engagement, likes, shares, “and even poo emojis you use online,” — with a case study of how the agency examined social data surrounding veganism.

In this clip, Gareth talks about how consumers can help advertise on behalf of brands on social media.

Read the full recap and watch their session on SMW Insider.
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